NYT,  Fri Jan  8 21:36:20 EST 2010

    COLOMBO, Sri Lanka – Merrill J. Fernando’s eyes lit up one recent morning when his son Dilhan handed him a box of Twinings Pure White Tea. He quickly ripped open a tea bag and spilled its contents onto a piece of paper.

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- The Academic

Great story.

What a pity we don't get a decent cuppa when flying SriLankan!


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"I do not suffer from Autism, but I do suffer from the way you treat me." -Tyler Durdin

Quote:

“All the brands without exception sell as white tea either 99 percent black tea or green tea with one piece of white tea,” Mr. Fernando, 79, said ruefully. “This is what we are up against. This is what the consumer is up against. But this is part of normal trade, and I have begun to accept it.”

It seems he has identified the problem and the next step is to create a correct Marketing Strategy to address this.